Hannah Estrada

Systems & Society
Image: Waxed Cotton Canvas Modular and Transformable Rain-Proof Set
(Runway Look)
Image: System Map

Form Follows Function

Contemporary fashion designers often rely on trend forecasting, and past bestsellers, to guide aesthetic choices to generate mountains of new designs with limited regard for garment functionality in daily life. This approach results in impractical, ill-fitting clothing that fails to meet real needs and too often ends up in landfills. Form Follows Function is a thesis collection, and system of fashion design, that reimagines conventional ready-to-wear creation by looking to the user-centered design practice of the outdoor apparel industry. Coupled with an analog approach to functionality that refers to garment-making techniques that predate industrial fashion, the resulting framework for design centers the wearer’s needs to produce garments of aesthetic and functional value. Choosing to use exclusively natural fibers in the collection, the garments designed using this framework enhance movement, promote versatility, and support responsible consumption by increasing long-term satisfaction and wearability for the user.
Video: Tennis Skirt to Peplum Skirt Transformation

Bio

Hannah Estrada is a New York based designer earning her BFA in Fashion Design, with a Minor in Environment and Sustainability Management from the Parsons class of 2025. Raised in Northern California, and deeply connected to the outdoors, her design approach applies environmental consciousness with elevated functionality to everyday wear. Inspired by the user-centered design methodology of the outdoor apparel industry, and drawn to hands-on prototyping, Hannah prioritizes longevity, comfort, and functionality as the foundation of the design process. Estrada’s experience with self-empowerment through personal style drives her to create adjustable, transformable garments that support confidence and ease of movement.

Contact:

Hannahgestradaa@gmail.com

650-861-5205

Personal: @hannahestradaa

Business: @byhannahestrada